Don't Subscribe is a channel created by Mr Beast as a challenge for Jack. He said that if the channel reached 1M subscribers he would give Jack $100,000 (£71,445.54). Jack launched the challenge on 3 September 2020 and it hit 1 million subscribers on 6 August 2021. Jack received the $100,000 on 3 September 2021, exactly a year after the challenge was launched.